Why should someone open your e-mail versus a 20% Door Buster from Old Navy?
Because you’ve learned tricks of the writing trade offered by Wordsworth (and many blogger contemporaries). You’ve paid attention to the first rule of e-mail success:
Here are 4 More Click-through Rules of Thumb: (with more to come)
- Start with an awesome subject matter line. Nothing else matters, really. If your e-mail doesn’t get opened, the door is shut no matter what you’re saying or selling. And it’s shut a lot according to this survey:
- Open rates in the United States averaged 19.9%. or 1 out of 5 according to the 2012 Silverpop Email Marketing Metrics Benchmark Study
- Keep the characters short–only 28 to 29 characters is recommend, which is not a ton to work. Here are stats showing open rate and click through rates by subject line length.