Creative Services

Writing and Full Creative Services

graphic of various print pieces

Businesses are sold on Ardito Creative Enterprises (ACE), not just because Jim Ardito’s copy has style, intelligence and zing, but because it does its thing — selling the hell (okay heck) out of your product or service.

Jim has put his copy skills to work for over 1,000 clients (huge and small), across 25 writing mediums from Websites, digital (and regular) print, to concepts and taglines. Communication categories run the gamut from B2B, B2C, DTP and DTC, delivered ASAP from sea to shining sea.

Check the mediums we’ve mastered, industries served, samples and (NS)FAQs — Not-So-Frequently-Asked Questions about working with Jim and ACE at heavenly prices that may surprise the heck out of you. Get fired up to contact us now!


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Jim Ardito always gives you your…
“WORDSWORTH”

an image of Wordsworth

Welcome to my blog you wonderful readers! In this case, it’s a blog/article or a “bloglical,” which is a coined phase that clearly makes little sense or cents. What’s the matter with you and the rest of us? One cause may be the electronic malady known as “Poor e-mail open rate,” an affliction spreading like (what’s the appropriate term?), oh yes, “crazy,” since we all receives dozens of e-mails a day.

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Ain’t Ever Seen it Like This

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It’s downright weird when you consider the incredibly bad weather that has shown up in my life whenever I leave town and especially on fishing trips. I used to blame my fishing buddies, Stu Schwartz and Rick Roberts for this, which is absurd. Stu and Rick are not to blame. Howard Mullen is. This is because, as the organizer of these fishing excursions (bless him), Howard always picks the first week of June for our trips. Why? Because that’s the week the bass are supposed to be spawning and will strike out at anything (see what parenthood does)? We’ve never actually caught them spawning and wouldn’t know if we did since we can’t see more than two feet from the boat because it’s raining, snowing, or a typhoon is slapping us silly.

Locals are amazed that’s it’s snowing in July in Canada, flooding in New Mexico, or hailing in Arkansas in April. But that’s not the worst of it. Some fishing guide we’ve hired (who doesn’t dare go out in the Perfect Storm) or the guy at the bait shop will invariably voice his opinion about the bizarre weather by uttering the six words I hate most in fishing, Ain’t ever seen it like this.

Sometimes they offer variations on this theme such as, Ain’t seen it like this in 40 years, or Ain’t even seen it this bad. Semantics may vary, but the meaning’s the same: the bass will take a pass, the pike will take a hike and the final analysis will be that the fishing smelt. To make matters worse, guides show us photos of the usual catch at that time of year. I look at these pictures and say, Wait a minute, are those whales? No, of course, they’re not. They’re simply bass the size of whales!

And that’s just sucky weather having to do with fishing trips. Bad weather has also struck on vacations, family visits, and business trips. In Boston once, the fog rolled in so bad, we didn’t know if we were visiting my sister’s family or my brother’s. It turned out we were visiting my brother’s next door neighbor.

We rented a cottage in Cape Hatteras with our friends Jane and Joel. It rained 9 of the 14 days we were there. Two times that we visited Jamaica, my wife, Merry Juell and I hit hurricanes. One was a near miss, the other a direct hit, which wrecked our favorite Island and the trip.

I know that into each life a little rain must fall, but must it always be on my trips? I’ve always whined about this, until my wife offered another idea. Perhaps, she noted, You take the tempest with you packed into your suitcase along with your underwear. If this is the case, I argued, how would I get through security? I can see the TSA agent now. ‘ Sorry, buddy, you’re only allowed three ounces of fluid, this tsunami in your suitcase has got to go.’Her theory makes sense, however. Wherever you’re headed, it’s hard to leave a stormy soul behind and that defines me to a tee. It wasn’t always the case. In my younger and slicker years, stormy times used to roll off me a lot easier. Now, raindrops leave dents.

But I don’t have to accept this, right? After all, isn’t it just matter of attitude? I could just accept my tempestuous nature as a welcome part of who I am and the storms as a constant test of how well I can do through the lightning cracks, thunderclaps and twisters of everyday life. Yeah, I could do that and the next time I’m on a fishing trip with my buddies and it’s snowing in July, I could raise both hands up high in defiance of the weather gods and shout, Go ahead, Gods, lay it on me! It doesn’t matter anymore because, thanks to my wife, I’ve got a new attitude and I ain’t ever seen life like this! Yeah, I could do that, if I weren’t so worried about dropping my rod and not catching fish!

Linguini con Vongole (Linguini With Some Damn Good Clams)

With a new positive attitude, I’m coming out of my shell to announce this is my favorite fish dish in the world and this recipe is good, only exceeded by the linguini with clams I order at LaScarola Restaurant in Chicago. I’ve studied their dish when it arrives, which may look weird to my waiter. They may add lightly sautÈed shallots. The jury is out. The taste is incredible. People may look at what you’ve prepared and say, I ain’t ever seen it like this, but these are probably people who never go out.

What It Takes

  • 2 Tbsp EVOO
  • 5 cloves unclothed garlic (minced)
  • Salt, black pepper, red pepper flakes to taste, not too much salt
  • Cup chopped parsley
  • 1 cup white wine
  • 1 dozen whole clams (optional, but recommended)
  • 2 cans whole baby clams
  • Plus 1 can chopped (not minced) clams (Walgreen’s has ’em and so do stores)

How You Make

If you’re using fresh clams, steam them in 1 cup of seasoned water (pepper, no salt) until they open. Let them cool. Chop half up and reserve six for presentation. Save the clam juice. Meanwhile, fry the garlic in the oil in a quart-size pan. Wham bam, add all the clams and all the juice, including reserved stuff. Add touch of salt, pepper, red pepper flakes, wine and parsley. If you like parsley don’t add it partially, add a lot! Cook ’til bubbling then pour over al dente linguini. That’s it. This dish could not be easier, simpler, or cheaper. That’s why it amazes me when restaurants charge $15.00 or more. That’s nuts. It’s so delicious it should be served free!

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How Not to Lose Them at Hello

10 Ways to Engage, Wed and Never Divorce Website Visitors

Don’t pull a reverse Jerry McQuire and lose web visitors at hello. You want to engage them instantly, “act now,” “contact you immediately,” order that lawn gnome, enroll in your yoga class. or whatever. Here are 10 things to to do to ensure a loving, long term relationship with someone who drops in for a website visit.

  • Make your identity a memorable entity. You should have a tagline at the top of the page that is also position and establishes a brand personality. Tall order? Not for little Jim Ardito at ACE
  • Use “You” out the wazoo. Always think “second person first” You are going to appreciate plumbers flushed with pride at the thought of pleasing you
  • Engage the visitor from the word “go,” which means using verbs and action words that transfer energy and liveliness to your brand
  • Tattoo WFFIT on your forehead so you remember to note benefits (vs features) and fill content with “What’s In It for Them”
  • Make content clever, smart, or even somewhat humorous if that’s appropriate for the brand (funeral homes not so much)
  • Seem different, sound different, be different with content that’s not trite
  • Be human. Lawyers, financial planners, insurance agents, r u listening? Lift yourself from a sea of sameness like my client, estate planner, Regina Rathnau  whose tagline is “You can take it with you” — (peace of mind knowing your estate is professionally handled)
  • Keep it readable ; it’s unbeatable. Content should n short, crisp headlines and sentences, bullet points, subheads, paragraphs of 100 words or less, and simple unobfuscated words, n’est ce pas? (Ha)
  • Tell a story. Present success stories, customer-love stories, even horror stories. Your blog could contain “Insurance horror stories?” or “Real Real-Estate nightmares?” Great stuff. Must reads for all
  • Be personable. I personally think interjecting yourself –your passion, your commitment, your hands-on involvement in the company makes a connection that is invaluable.

That’s it. Easy peasy? Well, if not, we know somebody who simply love to edit content and give you your Wordsworth and then some every time. Give us a call at 847-902-6562.

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Boost your e-mail open-rate like crazy

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Why should someone open your e-mail versus a 20% Door Buster from Old Navy?

Because you’ve learned tricks of the writing trade offered by Wordsworth (and many blogger contemporaries). You’ve paid attention to the first rule of e-mail success:


Here are 4 More Click-through Rules of Thumb: (with more to come)

  1. Start with an awesome subject matter line. Nothing else matters, really. If your e-mail doesn’t get opened, the door is shut no matter what you’re saying or selling. And it’s shut a lot according to this survey:

  2. Keep the characters short–only 28 to 29 characters is recommend, which is not a ton to work. Here are stats showing open rate and click through rates by subject line length.
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5 Things to Never Say to a Writer

picture of frightened woman

And, Conversely, How to Wrap a Writer Around Your Finger

It’s very hairy and scary for me as a writer when I hear any of the following things from my clients. These are in descending order of horror. Also, don’t go away because part