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Heavenly Writing that Sells like Hell

(NS)FAQs (Not So Frequently Asked Questions)

Besides you, who are two other favorite writers?

Me and Myself.( Not really. ) Stephen King and William Goldman. The Princess Bride is a Shining example

How do you charge?

By the hour, project, or projected pain points. My hourly rate is extremely reasonable. I always put in more hours than the invoice reflects. I'm stupid (or freaked out about pleasing clients)

What are the five most important words a writer can learn?

"That's a graphic designer's problem"

What are you primarily writing these days?

Websites and other electronic media primarily. How I long for a print ad or a brochure. You remember those things. You could hold them and fold them. Wow!

What was the hardest assignment you ever faced?

Writing a report on what was discussed during an 8 hour meeting at McDonald's University and having to turn the 20 page report in personally at 7:00 am the following morning. My beef was so intense, I could have filleted somebody and I'm not talking fish.

What was your most creative concept and most enjoyable assignment?

Turning 90-pages of horribly, boring sales rep training material on Potassium loss into a murder mystery called, "Face in the Flambe."

What's one of the worst things to say to a writer after you receive a draft?

That's a great start

What's your favorite quote?

Easy peasy. "The difference between the right word and the almost right word is the difference between lightning and the lightning bug."

You love concepts and ideas — would you call yourself a "thoughtful" writer?

As it says in my business card that is also the world' smallest brochure:

"I think therefore I am
I am therefore, I think.
I think I think I am.
I am what I am and that's all what I am.
I think."