Boost your e-mail open-rate like crazy
Jun 13, 2016 by Jim Ardito
Why should someone open your e-mail versus a 20% Door Buster from Old Navy? Because you've learned tricks of the writing trade offered by Wordsworth (and many blogger contemporaries). You've paid attention to the first rule of e-mail success:
Start with an awesome subject matter line. Nothing else matters, really. If your e-mail doesn't get opened, the door is shut no matter what you're saying or selling. And it's shut a lot according to this survey:
- Open rates in the United States averaged 19.9%. or 1 out of 5 according to the 2012 Silverpop Email Marketing Metrics Benchmark Study
Keep the characters short--only 28 to 29 characters is recommend, which is not a ton to work. Here are stats showing open rate and click through rates by subject line length.